Competitor review

Competition

There are a limited number of direct competitors in the global market for CaCiRa. The complexities of the technology with the application limits the willingness of the masses to participate in the product development.

Panasonic with the collaboration of Kyoto University build a radar health monitoring device in 2016 that has since been upgraded to a smaller size. Some of the latest features include the use of a 79-GHz frequency band; improved measurement sensitivity by integrating CMOS semiconductors into a single chip for millimeter-wave radar; increased sensitivity with finer resolution in the distance direction of the measurement range; and precise separation of the noise that would otherwise affect the estimation accuracy of the heartbeat interval in order to simultaneously measure the heartbeat intervals of several people with a single radar. This device stands as the main competitor to CaCiRa despite its current unavailability to end consumers [ref].

Many indirect competitors exist for CaCiRa in the areas of wearable vitals monitoring devices and patient monitoring systems. In the areas of wearable vital monitoring, Apple and Xiamoi stands as the biggest competitors having market share of 34.2% and 11.8% respectively in 2020. Fitbit, the company that previously dominated the market, had lost its market share to just 2.9% [ref]. The Canadian patient care monitoring is dominated by Abbott Laboratories, Boston Scientific Corporation, Becton Dickinson and Company, GE Healthcare, and Masimo Corporation in that order.

The following graphic details the largest competitors in each segment

Panasonic Radar

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This technology consists of high sensitive spread-spectrum radar and feature-based heartbeat interval estimation algorithm, and enables to measure heart rate and its intervals in real time without placing sensors on the body with as high accuracy as electrocardiographs..

Apple Watch

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The Watch passes a current across the chest to track electrical signals in the heart, directly, and it is far more accurate than interpreting based on pulse. The process is meant to take about 30 seconds and the user will receive a heart rhythm classification. Apple Watch 4 had gained clearance as a Medical Device by the US FDA.

Confirm RX

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A product by Abbott Laboratories, the product is placed inside of the skin above the heart to continuously monitor the heart rate. It is indicated for the monitoring and diagnostic evaluation of patients who experience unexplained symptoms as well as patients who are at risk for cardiac arrhythmias. This product had gained approval as a Medical Device.

Product Differentiation

1

 

Non-invasive nature of the product protects the user and allows for mass application.

2

 

Smaller in size than the Panasonic Radar and cheaper to the end consumer.

3

 

Limited maintenance and ease of use by any individual despite knowledge of technology.

4

 

Autonomous application with the ability of the data to be shared with loved ones.