SWOT Matrix
SWOT Analysis
S
STRENGTHS
Experts in the field of radar detection, and millimeter waves. The founder has published many research reports and possess a Doctor of Philosophy in the subject matter advocating for the credibility of the company. Concept of the technology has been validated by independent publications. Stringent regulations will discourage competitors from entering the market.
W
WEAKNESSES
Lack of experience in the Canadian market for the team members. Concept stage company will likely face a large learning curve in product development. Limited funding will disable ability to protect intellectual property. Long product development time cycle.
O
OPPORTUNITIES
Fragmented market with limited participants offering an archaic product. The potential stands as to offer a disruptive product to a sizeable market. Non-invasive nature of the product will promote mass adoption unable with the current offerings. Business to Business product sales strategy will minimize resources needed to pursue transactions. Potential to partner with academic institutions and government incentives to develop a revolutionary medical device
T
THREATS
Stringent regulations with regards to technology. A technology like that of CaCiRa had not gained medical approval previously, limited CaCiRa’s ability to offer the product offering to medical practitioners. Potential changing of regulations will negatively impact ability of the company to offer product to end consumers.
